One of the biggest, if not the biggest name in sports entertainment, the World Wrestling Entertainment, better known as the WWE has potential let the world know it might enter boxing.
WWE Co-CEO Stephanie McMahon stated at the sixth annual Wells Fargo TMT Summit in Las Vegas on Nov. 30, that they could be looking at moving into the boxing landscape.a
“Just to give some examples of what I meant by that, [an acquisition] has to align with our core capabilities, right, so whether that’s smaller wrestling promotions, say, internationally. Or it’s another bigger opportunity around a business that is, you know, kind of all over the place like boxing. Who's the lineal champion? Who's the WBC champion? Who's the this — it's kind of it's all over the place. That’s where professional wrestling was some 40 years ago. My father, Vince McMahon, who was the Chairman and CEO, obviously, had the opportunity to roll up all of those different territories and create one major brand in WWE that has now gone from a regional, territorial, content play to a global media franchise. And how can we then replicate that in other areas, with boxing being an idea of one of them.”
Very interesting news indeed as the WWE has been extremely successful at branding and building an empire, it will be something to monitor as they enter the boxing world, if they do.
