When DAZN started it aimed to be the Netflix of sports, and now it has lost 6 billion dollars since its inception and lost $2.3 billion in 2021, according to a published article by Bloomberg this week.
DAZN claims that the 1.9 billion acquisition of Italian and German Serie A rights.
That being said, it is clear the COVID-19 pandemic somewhat crippled the company as they have never been the same after coming back from the pandemic.
Matchroom signed an eight-year, $1 billion deal with DAZN in May 2018, followed by Canelo Álvarez to a 10-fight, 350 million dollar deal.
“We are learning,” said Markowski to BoxingScene’s Keith Idec in March of 2022. “…it’s why we’re not shirking away, and I’m not personally shirking away from comments we made about pay-per-view four years ago. I’m not gonna try and pretend that was just a marketing campaign, or I was just poking the bear. At the time, we genuinely believed it. We’re humble enough and honest enough to admit that we maybe, in hindsight, got that wrong. But ultimately, do we still maintain the commitment to value to our consumers? Absolutely.
What does this mean for DAZN’s short-term and long-term future?